Hi there! I'm Keren, a Product Designer & Technological Product Marketing Manager with a unique fusion of a B.Sc. in Computer Science (partial) and a background in Visual Design from Shenkar College. I bridge the gap between complex R&D architectures and market-facing strategies.
With proven experience leading end-to-end digital projects, optimizing performance data to drive engagement, and improving operational efficiency to meet ambitious business goals, I'm a "Full-Stack Marketer" capable of driving data-led growth while independently crafting world-class marketing collaterals.
I've worked with leading companies like Yango (Yandex Taxi) and Glam42, where I led GTM strategies, conducted market research, and created high-impact visual assets for cross-platform advertising campaigns.
Graphic Designer & Digital Marketing
Glam42 / Petah Tikva- >Designed visual assets for websites, operational systems, and e-commerce platforms
- >Strategized and produced high-converting marketing collaterals
- >Bridged creative vision and technical execution with development teams
Product Marketing Manager
Yango (Yandex Taxi) / Tel Aviv- >Led end-to-end GTM strategies, resulting in 28% increase in user adoption
- >Conducted market research identifying three untapped market segments
- >Optimized user acquisition funnels, achieving 19% reduction in CPA
- >Managed high-scale marketing budgets with data-driven channel allocation
B2B Support Engineer & Operations
Aniview (CTV/OTT) / Tel Aviv- >Managed technical projects for global clients
- >Coordinated between Engineering, Product, and Support teams
- >Produced structured reports based on system data and customer requirements
Visual Design Apprentice
Gravity / Tel Aviv- >Worked with major brands (Samsung) to create high-quality graphic content
- >Developed strong Photoshop and Illustrator expertise