PORTFOLIO // 2025
Keren Vaizberg

👋 Hello, I am Keren - a multidisciplinar designer with passion for tech, language and everything in between.

CVAbout

About Me

Hi there! I'm Keren, a Technological Product Marketing Manager (PMM) with a unique fusion of a B.Sc. in Computer Science (partial) and a background in Visual Design from Shenkar College. I bridge the gap between complex R&D architectures and market-facing strategies.

With proven experience leading end-to-end digital projects, optimizing performance data to drive engagement, and improving operational efficiency to meet ambitious business goals, I'm a "Full-Stack Marketer" capable of driving data-led growth while independently crafting world-class marketing collaterals.

I've worked with leading companies like Yango (Yandex Taxi) and Glam42, where I led GTM strategies, conducted market research, and created high-impact visual assets for cross-platform advertising campaigns. Let's create something amazing together!

Education

B.F.A. in Design & Visual Arts

Shenkar College, Ramat Gan (2016-2020)

B.Sc. in Computer Science (Partial)

Hadassah Academic College, Jerusalem (2020-2022) - Completed 2 out of 3 years

Business Program

Fulda University of Applied Sciences, Germany (2022)

UX/UI Certification

Bezalel Academy of Arts and Design (Adobe Illustrator, Axure)

Skills

Marketing & Product Strategy

  • GTM Strategy & Product Launches
  • Growth & Optimization
  • User Acquisition & Funnel Optimization
  • Market Research & Competitive Analysis
  • Product Positioning
  • Performance Marketing
  • Data-driven Channel Allocation
  • ROI Tracking

Technical & Analytical

  • Engineering Literacy
  • HTML & CSS
  • Web Asset Preparation
  • Responsive Design
  • Data Analysis & Performance Metrics
  • System Data Analysis

Creative & Design

  • Adobe Photoshop (Expert)
  • Adobe Illustrator (Expert)
  • Figma & Axure
  • UI/UX Design
  • Visual Storytelling
  • Cross-platform Creative Assets

Languages

  • English (Native)
  • Hebrew (Native)
  • Russian (Fluent)

Experience

Product Marketing Manager

Yango (Yandex Taxi), Tel Aviv (2022-2024)

  • Led end-to-end GTM strategies, resulting in 28% increase in user adoption
  • Conducted market research identifying three untapped market segments
  • Optimized user acquisition funnels, achieving 19% reduction in CPA
  • Managed high-scale marketing budgets with data-driven channel allocation

Graphic Designer & Digital Marketing

Glam42, Petah Tikva (2024-2025)

  • Designed visual assets for websites, operational systems, and e-commerce platforms
  • Strategized and produced high-converting marketing collaterals
  • Bridged creative vision and technical execution with development teams

B2B Support Engineer and Operations Support

Aniview (CTV/OTT), Tel Aviv (2021-2022)

  • Managed technical projects for global clients
  • Coordinated between Engineering, Product, and Support teams
  • Produced structured reports based on system data and customer requirements

Visual Design Apprentice

Gravity, Tel Aviv (2019)

  • Worked with major brands (Samsung) to create high-quality graphic content
  • Developed strong Photoshop and Illustrator expertise

Focus

  • Product Marketing
  • GTM Strategy
  • Visual Design
  • UI/UX
  • Performance Marketing
  • Brand Identity
  • Beauty & Cosmetics
  • E-commerce

Services

We craft digital experiences that captivate and convert, bringing your vision to life.

Product Strategy

Strategic planning and market positioning to ensure your product meets user needs and business goals.

Market Research
User Personas
Competitive Analysis

Design

Beautiful, user-centered designs that create engaging experiences across all platforms.

UI/UX Design
Prototyping
Interaction Design

Web Development

Modern, scalable web applications built with the latest technologies and best practices.

Frontend Dev
Backend Dev
API Integration

Marketing

Data-driven strategies to launch successfully and scale your product efficiently.

SEO Strategy
Analytics & Data
A/B Testing